Business+Library

Presents nearly thirty business lessons gleaned from the game Monopoly, covering such areas as opportunity, credit, taxes, and ethics, and features commentary by leading CEOs. || Covers such aspects of business mathematics as basic arithmetic, statistics, measurements, and personal finance. || An introductory business textbook that covers the fundamentals of the economic environment, basic business operations, business and government in the global economy, small-business management, consumers, financial institutions, risk management, and personal finance management. || Presents a collection of seventeen controversial debates on management covering topics such as corporate downsizing, insider trading, mandatory drug testing in the workplace, global sweatshops, and whistle-blowing. || Provides tips for writing an effective college admission essay, interviews admissions officers on writing strategies, discusses twenty-five common mistakes to avoid, and examines fifty-seven successful admission essays, explaining exactly why each one succeeded. || Presents an introduction to business math, containing information on how to calculate markup, sales tax, discounts, and more lengthy computations, as well as an overview of depreciation, inventory, promissory notes, financial statements, stocks, bonds, and more. || Profiles 301 business schools throughout the United States and Canada, based on student survey results, discussing each school's areas of specialization, student demographics, curriculum structures, the salaries of recent graduates, and related information. || Make the most out of many mentors -- Trust your instinct -- Strive to be a better person than an employee -- Take responsibility seriously -- Master the art of purposeful learning -- Take advantage of unexpected opportunities -- Sell what you believe -- Go where the stars aren't -- Be a smart risk-taker -- Overcome straight-line thinking. True life stories and practical lessons demonstrate how people can find career success, even if they do not have good grades, an extensive network of connections, or the right degree. || The bottom is a good place to start -- There are no shortcuts -- Work is a challenge : or it should be -- It is about everyone but you -- Go on an ego diet -- The credit will find you -- There's something to this golden rule thing -- The bad guys make the good guys look better -- Play fair, what a concept -- You're judged by the company you keep -- Shut up -- Listen : then hear -- You can learn a lot from great listeners : and bad ones -- It's okay to be ignorant : it's not okay to stay that way -- Ask : it's a great way to find out what you don't know -- Don't sell : solve -- Give people what they want (not what you want them to want) -- Buying is selling -- The customer is always right : even when she's wrong -- You can see more clearly from a distance -- Ahem : pay attention -- Throw out your mental trash -- Extra long is for suits, not meetings -- Don't write in ink : (50% of all meetings get changed) -- Cut the budget -- Cut your losses -- It's more important to do business than to speak business -- A weasel is a rodent -- Mean what you say -- There's no such thing as a good liar -- An excuse is not a reason -- Apologize -- Take responsibility -- Whatever you think, think the opposite -- Failure is good -- Change happens -- Global is the new local -- Just because someone is rich doesn't make him smart -- You have to get old : you don't have to think old -- Life isn't fair : get over it -- Consistency beats a hot streak every time -- Don't look backward : there's nothing there -- Most things aren't as serious as they seem (but some are) -- Envy is ugly -- Grudges are stupid -- Forgive and forget : or at least one out of two -- Ignore titles, especially your own -- Money is a tool, not a god -- It's 0-0 tomorrow -- Show up -- Today is a good time to do something -- Obsessive-compulsive isn't all bad -- Patience is a virtue : so is impatience -- Don't take "no" : press "O" -- Work is not a hobby -- Be the boss : don't be bossy -- Take boss 101 : learn from the best and worst -- Hire someone smarter than you -- Promote someone who isn't ready -- Trust someone, besides yourself -- Firing hurts, or it should -- Everyone has a boss, even the boss -- If you wait for things to be different, you're in for a long wait -- If you have to ask for a raise, quit -- Start over tomorrow, but don't do it the same way. Collects beliefs, ideas, values, and strategies from a variety of sources that have proven themselves to be effective in the business world. || What is this blog of which you speak? -- The importance of blogging -- Other ways to blog toward a future -- What do you want from your blog? -- Putting yourself out there. Explains what a blog is, describes different kinds of blogs, and discusses how to create a blog that will interest people, how to find readers, and how a successful blog can lead to career opportunities. || Introduction : surviving your very first day on the job -- It's all about image -- Your professional image -- Business writing basics -- Business etiquette -- Working with people -- Dealing with difficult co-workers -- Developing a positive relationship with your boss -- Seven ways to be an effective team member -- Skills for getting ahead -- Tapping into the positive side of conflict -- Situations -- Influencing others -- Maximizing your results. Offers new graduates tips and practical suggestions to help them find and survive their first job, revealing common mistakes first-time employees make and presenting self-tests and checklists to help readers master the skills needed to thrive in the business world. || Social networking comes into its own -- Connecting to the masses -- Evaluating your skills -- Shaping your goals -- Getting the word out. Discusses social networking Web sites such as MySpace, Facebook, and Friendster, and explains how to use them to build a career, covering how to evaluate one's skills, shape one's goals, and publicize oneself. || Shares the stories of eleven men and women--all under the age of thirty--who have pursued their childhood interests and passions to create successful careers. || A comprehensive guide for those under the age of twenty-five that offers tips and strategies for assessing personal and professional goals. || Presents the complete text of Napoleon Hill's 1928 series in which he describes his mind-power method for reaching goals, outlining fifteen principles based on interviews with successful people from all walks of life. || Offers formulas and strategies drawn from the study of successful individuals that can be used to achieve wealth, success, and self-confidence. || Provides guidance for fitting in and acting professionally at one's new workplace, and includes case studies and exercises. || Explains why many Generation Xers have found themselves traveling abroad and relocating to different countries in recent years and offers them practical advice on how to adapt to their new locations and cultures. || Principles of time-management -- Managing your schedule -- Eliminating time wasters -- The pitfalls of procrastination -- Organizing your workplace -- Seven secrets of better time management. Offers advice to individuals on how to develop the organizational skills they need to succeed at school, work, and in their personal lives. || Discusses the importance of being able to solve problems in the workplace, helps people identify the problem-solving skills they already possess, examines the differences between scientific and creative problem-solving techniques, and describes the five-step Problem-Solving Process for assessing and addressing difficult situations. || Gain self-knowledge -- Recognize your values and ethics -- Become more reliable and responsible -- Professional excellence -- Be aggressively nice -- Be a learner -- Improve your memory and organizational skills -- Maintain balance to succeed in the workplace. Presents tools and techniques readers can use to assess their personality and learning styles, and recognize their values and ethics, and offers advice on how to develop the character traits and behaviors employers value in employees. || Explains how to read the body language in the business world, covering eye movements, posture, and other aspects and providing guidance for such tasks as interviewing potential employees and speaking with clients. || Profiles and histories of 100 businesses that turned into successful enterprises including Weight Watchers, Amazon and EBay, Kelloggs, Post-it Note, and Tupperware. || Presents an introduction to a career in business, providing information on education and training, employment opportunities, job duties, salaries and benefits, and advice for experts in the field. || Contains brief descriptions of over two hundred businesses young people from age ten to twenty-two can start to earn extra money, discussing opportunities in a wide variety of fields, including sales, food-related, teaching and coaching, and many others; and features advice on getting started, legal and financial considerations, and marketing. || Contains a series of essay's by buisnesspeople that give advice on how to succeed in business. || Provides information for students, potential students, and graduates of business school, on how to select the right school, how to expand a job search, overviews of salary levels and work environments, profiles of real graduates, and includes a list of resources for additional information. || Richard Branson shares his ideas and secrets of his success to help you achieve your goals. || Presents guidelines, tips, and strategies for creating successful résumés and cover letters, discusses online job-search tactics, and includes before-and-after résumé examples, and one hundred sample résumés. || Quick but important points about career choice -- What are you good at? -- What interests you? -- What motivates and is important to you? -- Other key considerations when defining your ideal job -- Finally! identify specific job titles -- Identify industries that interest you -- Overnight career choice matrix and action plan -- Write your job objective -- Sources of more information. Identifies the nine components of an ideal job, and offers checklists, worksheets, and job descriptions designed to help people quickly discover their perfect career path. || A step-by-step guide to the job interview that provides detailed advice and covers creating a network, getting the interview, procuring information beforehand, making a good first impression, speaking to the hiring manager, handling tough questions, and negotiating salary. || Offers advice to teens on how to find and keep a job, including after school and summer employment, explaining how to find an interesting job, and discussing the pros and cons of working, work permits and taxes, resumes and interviews, and spending and saving. || Myths and truths of success -- The first step: getting to know yourself -- Gain experience and knowledge through internships and informational interviews -- The job of finding a job -- Finding the job you want -- Putting yourself on paper -- Prepare for interview success -- Dressing for interview success -- Dos and don'ts of interviewing -- The interview is over: now what? -- When you're the newcomer -- Communication skills that work at getting and keeping work -- Habits of successful people -- Getting along with others -- Avoiding potential pitfalls -- When you're disappointed and disillusioned. Presents a practical guide to finding a job and succeeding in the workplace; and provides tips on effective resumes, the interview process, communication skills, and personal responsibility. || Presents a practical guide to writing resumes, icluding information on the essential ingredients of a resume with nearly 100 sample resumes and sample cover letters. || Overcoming writer's block and getting started -- The dos and don'ts of the résumé -- Marketing yourself in the profile, or executive summary -- Creating work experience that works -- Adding character and personality -- Targeted job searches -- Moving toward a full career transition -- Submitting your résumé! -- The great big index of résumés. Presents a comprehensive collection of two hundred eighty-five actual resumes that detail the do's and don'ts of resume preparation. || Presents one thousand practical tips for getting a job that covers such aspects as résumés, interviews, references and letters of recommendation, and the pet peeves of hiring managers. || Describes the purpose, placement, and workings of 160 devices found in offices, and includes photographs, as well as interesting facts and notes on the unique characteristics of selected items. || Writing with a purpose -- Speaking with confidence -- Communicating effectively -- Is anybody listening? -- Making meetings work. Discusses the importance of good communication skills in the workplace, explaining how to write and speak with confidence, and looking at other areas of effective communication. || Presents a practical guide to becoming a more effective business writer, and offers advice on on-line and cross-cultural writing, organizing ideas, and more. || Discusses the role played by talk in the workplace, focusing on the breakdown in communication that can occur, especially between men and women, due to differences in conversation ritual and style. || Nonsecret codes -- book code -- dictionary code -- Codetalking -- Pig Latin -- Turkish Irish -- Caesar cipher -- St. Cyr slide -- Keyboard cipher -- Morse code -- Semaphore -- Pigpen cipher -- Rosicrucian cipher -- Date shift cipher -- Greek square cipher -- Greek skytale -- Rail fence cipher -- Route transposition cipher -- Codebreaking -- Early concealment techniques -- Null cipher -- Cardano grille -- Word grille -- Space code -- Playing card code -- Dot cipher -- Line cipher -- Zigzag cipher -- Invisible inks. Presents a guide to codemaking, codebreaking, and their role in history, describing different types of codes and ciphers, discussing codebreaking and concealment techniques, and including brief stories about exciting moments in the history of the art. || Examines the careers available in the field of cryptology, discussing the necessary education, training, and on-the-job duties. || Provides information about different types of codes, and looks at how some of them have been used throughout history. || Explains the principles of accounting, focusing on accounting for sole proprietorships, and includes practice exercises with answers. || Presents an introduction to accounting, providing information on balance sheets, income statements, cash flow, tax systems, quarterly reports, annual reports, debits versus credits, and more. || Discusses accounting basics including how to read a variety of financial reports, assess the financial strengths and weaknesses of a business, and survive an audit. || A comprehensive look at the basic financial and management aspects of money-making businesses for children. || Presents an inside view of some of the strategies used by Microsoft Corporation to launch new products, do business on the Web, and work with partners; and discusses how those practices can be applied to jobs in any line of work. || An eye for business -- The body of a business : corporations, partnerships, and sole proprietorships -- The mind of a business : business purpose and idea -- The home of a business : office, factory, industrial park, house -- The heart of a business : people -- The conscience of a business : business ethics -- Skill 1 : speaking up -- Skill 2 : making business budgets -- Skill 3 : record keeping and filing -- Skill 4 : communicating--telephoning -- Skill 5 : using the telephone book and internet to get information -- Skill 6 : negotiating -- Skill 7 : putting it in writing -- Skill 8 : marketing and advertising -- Skill 9 : networking -- Skill 10 : human relations -- Two big businesses for kids -- Seven old standbys with moneymaking twists -- A nifty idea -- How to set up a home waste management consulting business -- The big kahuna : starting your own big business. Presents a practical guide for kids that describes what they need to know to become an entrepreneur including using the internet to find information, networking and marketing, and keeping accurate records. || Presents the findings of a long-term study on a group of companies that made the leap from good to great and sustained those results for at least fifteen years, looking at how those businesses compared with organizations that failed to achieve high performance, and identifying the factors that make the difference. || Doing business in the Lego world -- The customer : joined at the hip -- Innovation and abandonment -- Collaboration and orchestration -- People and knowledge -- Decision making: the chassis that holds the whole together -- The twenty-first-century CEO. Explores the management concepts of Peter Drucker, explaining how they can be appied to key business risks an opportunities that will shape the business world in the coming years. || Provides a comprehensive examination of complexity in business organizations and offers advice to identifying where product changes need to be made, which complexity will contribute to growth, and which need to be eliminated. || Presents a comprehensive guide to understanding how an MBA program operates in the real world and provides information on finance and profit zones, marketing and sales, and production and growth. || Where do you start? -- How do you find the right business? -- What is a financial statement? -- How do you research the market? -- Why do you need a lawyer? -- What start-up expenses will you incur? -- What is a business plan? -- Should you incorporate your business? -- What are you required to do by law? -- How do you market your business? -- How do you organize your accounting, time and paperwork? -- Your home office, Heaven or hell? -- What will your story be?. An introduction to starting a business that offers expert advice for every stage of the process, including finding an opportunity, buying office equipment, using financial statements, creating a brand, planning a marketing budget, and more. || What is corporate finance? -- Setting the stage -- Accounting statements and cash flows -- Common-size, common-base year, and ratio analysis -- Present and future value -- Compounding and interest rate conversion -- Payment composition and amortization schedules -- Valuing bonds -- Valuing stocks -- Valuing projects : the capital budgeting decision rules -- Measuring risk and return -- Calculating beta -- Analyzing the security market line -- The weighted average cost of capital -- Estimating future cash flows -- Scenario analysisand sensitivity analysis -- Option valuation. Introduces the key concepts and issues in corporate finance, provides formulas, and includes quizzes and an exam. || Covers the basics of managerial accounting for both for-profit and nonprofit companies, providing definitions and examples of concepts and procedures. Includes practice problems and exams with solutions. || A comprehensive guide to keeping employees motivated that offers office managers hundreds of ready-to-use phrases that can boost motivation and reward and inspire employees. || Presents a comprehensive manager's manual with over 1,000 interview questions divided into specific categories. || Examines the rigorous methodology used by Toyota to promote high-performing individuals from within the company, describing how the company creates a learning and teaching culture that encourages employees to achieve greatness, and explains how other companies and organizations can use the same techniques to create outstanding employees and leaders. || A guide to improving the atmosphere at work, given in the format of a novel: a fictional manager learns how to improve her co-workers' morale and production by following the lead of the remarkably energetic Pike Place Fish market in Seattle. || The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Cooperating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard) -- Why corporate evolution is mandatory and what you can do. Profiles ten innovative companies whose leaders have built their company by focusing more on the needs of their shareholders and society as a whole. || A guide to Lean Six Sigma that covers terminology, solving problems, interpreting and analyzing data, using Excel, and other topics about the business improvement methodology. || A collection of readings on business leadership from professionals in the field, exploring the question of what leadership is, and discussing how to prepare for opportunities, anticipate challenges, make things happen, and stay on track. || Business managers -- Chief information officers -- Financial institution officers and managers -- Franchise owners -- Health care managers -- Hotel and motel managers -- Hotel executive housekeepers -- Internet executives -- Internet store managers and entrepreneurs -- Lawn/gardening service owners -- Management analysts and consultants -- Manufacturing supervisors -- Office administrators -- Personnel and labor relations specialists -- Property and real estate managers -- Restaurant and food service managers -- Retail business owners -- Retail managers -- Sports executives -- Sports facility managers -- Supermarket managers. Contains descriptions of over twenty occupations in the field business management, each with information on the job duties, training and education requirements, salary ranges, advancement opportunities, and outlook. || What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies: Defy competition and enter the market -- Creating new products and services -- Building a strategy: Understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepr eneurial family firms -- Appendix : putting a plan together and avoiding pitfalls. Discusses issues related to entrepreneurship; describing what it is, how to build a business, the external environment and competitive landscape, and internal structures and processes. || Project management overview -- Initiating the project -- Project planning basics -- Advanced planning techniques -- Controlling the project -- Closing the project --Juggling multiple projects and dealing with project overload. Presents a project-driven approach to help people effectively manage small to medium sized projects, with tips for initiating, planning, controlling, and closing a project, templates to get projects up and running, and real-life examples of contemporary project management. || Evaluating you and your business idea -- Powerful guidelines to writing a winning business plan -- 100-plus questions to personal and business success -- Sample business plan-Forward Tech, Inc. -- Company overview -- Product and service description -- Market analysis -- Marketing and sales strategy -- Internet strategy -- Management and personnel plan -- Financial projections -- Executive summary -- Appendix section of your business plan -- Raising capital -- The future and building your business -- Other considerations and helpful hints -- Financial ratios, glossary, and chart of accounts -- Helpful internet links. Offers advice to creating effective business plans to use to succeed in the corporate field; and describes how to raise capital, managing and building an existing business, staying ahead of the competition, and avoiding common mistakes. || The author presents a series of negotiating strategies to help individuals set personal goals and push for results in any negotiating situation. || Offers practical strategies designed to help project managers complete their tasks in today's complex business environment, and explains why traditional project management strategies are no longer effective. || Presents a guide to Sun Tzu's "The Art of War" and includes the original text this treatise on the power of strategy providing a line-by-line analysis of the original text. || Presents practical strategies and tools for communicating at work, discussing the impact of technology on communication, explaining how to "get anyone to listen to anything," and covering how to plan and execute a one-on-one encounter, create and deliver a presentation, conduct a question-and-answer session, and lead and take part in meetings. || Presents practical advice to analyzing and building effective decision-making styles and implementing those ideas as well as tips on handling real-life situations. || Uses the story of Alan Foster, an effective worker who is unwilling to share the spotlight with his coworkers, to define the four key ingredients in winning teams. || Presents a practical guide to structuring materials, creating visual aids, speaking with confidence, and handling an audience. || Contains practical information on effective time management including tips on assessing work patterns, delegating authority, and analyzing and resolving time problems. || Presents a guide to project management, including information on transforming ideas into projects, turning "to-do" lists into action plans, bringing teams together, keeping a project under budget, and gaining skills that can be used again and again. || Offers practical information on the basic terms, concepts, and tools needed to define, measure, and manage quality in any setting. || Leadership: what it is and why it matters -- Working with others -- Organizing a project -- Completing a project -- Learning to lead. Explains how to be a good leader, describing such qualities as decisiveness, respect for others, and innovation, and includes case studies and exercises. || The fear factor : overcoming anxiety about money, failure, and success--Rachel Ashwell, Debi Davis -- What's your living dream? : make it come true--Jeanne Bice, Lane Nemeth -- Businesses without borders : creative structuring and marketing--Maria de Lourdes Sobrino, Maxine Clark -- Money matters : raising capital--Karen Belasco, Teri Gault -- The extreme sport : juggling family & business--Kathy Gendel, Julie Clark -- Managing your assets : money and people--Tomima Edmark, Madelyn Alfano -- Finding strength : overcoming adversity and giving back--Victoria Knight-McDowell, Mary Micucci -- Achieving success : what does it take?--Lillian Vernon, Terrie Williams, Deann Murphy. Provides advice for mothers who would like to become entrepreneurs, discussing overcoming fear, creative structure and marketing, raising capital, taking care of a family and a business, managing assets, finding strengths, and achieving success; and includes profiles of successful mom. || A step-by-step guide to writing effective business plans that includes question-and-answer exercises and expert tips to help write every section of the plan. || Explains how to write a business plan, providing detailed guidance on and examples of each plan section, U.S. tax information, and plan packaging and updating; and includes three complete plans from actual companies, blank forms and work sheets, and a glossary of business and financial terms. || Provides information on how to develop good leadership skills for use in the workplace, with advice on motivating others, giving and taking criticism, organizing projects, delegating responsibility, monitoring team progress, and learning leadership skills on the job. || Ice breakers and energizers -- Climate setting -- Motivation -- Communication-- Building trust -- Creativity -- Mental challenges -- Problem solving -- Recognition -- Outdoor games. Presents illustrated instructions for teambuilding activities, with mixer and motivational games, and exercises to improve communication, trust, problem solving skills, and more; and provides discussion questions and reproducible materials. || Presents an introduction to corporate teams, discussing the qualities businesses look for when choosing employees to work on teams, and explaining how to develop the skills, attitudes, and expectations needed for teamwork. || A guide to building leadership skills that identifies the key characteristics of a strong leader and explains how people can use those skills to develop their own leadership style. || Presents techniques, checklists, diagrams, and other tools for improving one's marketing effectiveness. || Creating the sales force -- People, process, technology, and performance -- Hiring the best, terminating the rest -- Job descriptions, candidate profiles and sourcing -- Screening and selecting -- Training for results -- Product, competitor, and customer knowledge -- Selling skills -- Field coaching and sales meetings -- Sales force compensation -- Total sales force compensation, the mix between fixed and performance pay -- Salary, commission, and bonus plans and reimbursed expenses -- Sales force organization -- Channel choice and architecture -- Sizing and deployment, time and territory management -- Goal setting -- Sales forecasting and planning -- Motivating salespeople -- Recognition, feeling important, challenge and achievement, freedom and authority -- Personal growth, esteem, belonging, leadership, sales contests -- Performance management -- Performance evaluations -- Final thoughts. A guide to sales management that covers creating a sales force, hiring and terminating, training, compensation, organization, goal setting, motivation, and performance management. Includes final assessment and answer key. || Advertising account executives -- Advertising and marketing managers -- Advertising workers -- Art directors -- Buyers -- Composers -- Copywriters -- Demographers -- Fashion coordinators -- Graphic designers -- Illustrators -- Marketing research analysts -- Media planners and buyers -- Media relations specialists -- Merchandise displayers -- Photographers -- Photo stylists -- Public opinion researchers -- Public relations specialists -- Statisticians -- Telemarketers. Defines the top twenty careers in advertising and marketing, discussing the nature of the work, educational or training requirements, getting started, advancement possibilities, salary, employment outlook, and sources of more information. || Examines how to upgrade sales and marketing by applying new technologies into old business practices in order to increase productivity. || A practical introduction to product marketing that covers such topics as buyers' impulses, performing market research and suiting one's product to the market, choosing prices, the Internet, and legal issues, and provides a CD-ROM containing twenty-three forms and three work sheets. || Presents overviews of basic marketing management concepts including strategy, customer analysis, product differentiation, brand management, pricing, and several others, also covering ethics and globalization. || Provides an introduction to Internet security, looks at different types of security and encryption, describes some of the careers available in E-commerce security and encryption, and offers advice on getting started in the field. || A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics. || Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology. Presents an analysis of trends in business marketing, describing what marketing practicesdo and don't work, and provides advice for changes that will promote success. || Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development. || Provides advice on creating a brand in six steps by looking at what consumers want; covering collaboration, innovation, and customer fascination. Includes samples of marketing campaigns. || Provides a guide to selling items on the Internet site eBay.com, discussing the basics of auctioning, techniques to boost sales of goods, and ways to interact with buyers and other sellers. || Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace. || Examines how databases have emerged as marketing tools in the digital age and explores the implications this has for media, advertising, and society. || Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment. || Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment. || Explores how advertising agencies and marketers have taken advantage of the Internet and other technologies to sell their products to consumers. Uses Red Bull as an example of marketing products. || Explains how online blogs can help small businesses and offers step-by-step instructions for setting up and maintaining a business blog. || A guide to marketing for small business owners that explains the fundamentals of service marketing, offers tips for developing a marketing plan, and a CD-ROM with helpful worksheets. || Why teens are important consumers -- Teen psyche -- Teen attitudes -- Teen types, trends, and music -- Teen social concerns -- Teens at home and school -- Teens and friends -- Teen lifestyle -- Teens and brands -- Teens and media -- Marketing and advertising to teens. Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences. || Twelve essays present opposing arguments on whether advertising is harmful and whether it should be restricted, covering such topics as advertising's prevalence, the portrayal of minorities, underage drinking, and childhood obesity. || Profiles 474 advertising and marketing campaigns that appeared between the late 1990s and 2005, notable for their conceptual value or innovation, the importance of the company or brand, and effectiveness in selling the advertised product or service; arranged alphabetically by company name, covering Aflac, Inc., Apple Computer, McDonalds, Travelocity, and many others. || Why use advertising? -- The advertising business -- Targets & channels -- Advertising history -- Running an advertising campaign -- Advertising techniques -- Advertising & you. Presents an introduction to advertising and marketing, providing information on how advertising works, how ad campaigns target consumers, and includes a history of the advertisng industry. || Explores how the advertising industry attempts to win the purchasing power of kids and influence their buying choices and those of their parents. || Early advertising -- Selling the American dream -- The importance of character -- The future of advertising. Explores how advertising both reflects and shapes popular culture in America. || Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant. || Presents a guide to creating advertising, providing tips and advice on how to design and write ads for maximum appeal, discover low-cost ways to advertise on radio, TV, and the Internet, communicate to different customers niches, and create a buzz. || Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well. ||
 *  |||| **650-659 Business & Advertising April 2011 ** ||
 * Sorted by Call Number / Author  ||
 * 650 AXE || Axelrod, Alan, 1952-. __Everything I know about business I learned from Monopoly : successful executives reveal strategic lessons from the world's greatest board game.__ Philadelphia : Running Press, c2004.
 * 650 GOO || Goozner, Calman. __Business mathematics the easy [way].__ 3rd ed. Hauppauge, N.Y. : Barron's Educational Series, c2000.
 * 650 INT || __Intro to business. __ 4th ed. Cincinnati, Ohio : South-Western Educational Pub., c2000.
 * 650 TAK || __Taking sides. __ 1st ed. Dubuque, Iowa : McGraw-Hill/Dushkin, c2005.
 * 650 TAN || Tanabe, Gen S. __Accepted! : 50 successful college admission essays.__ 3rd ed. Belmont, CA : SuperCollege, c2008.
 * 650.01 BLU || <span style="font-family: 'Verdana','sans-serif';">Bluman, Allan G. __Business math demystified.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.07 GIL || <span style="font-family: 'Verdana','sans-serif';">Gilbert, Nedda. __The best 301 business schools.__ 2010 ed. New York : Random House, c2009.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 BLI || <span style="font-family: 'Verdana','sans-serif';">Bliwas, Ron, 1942-. __The C student's guide to success : how to become a high achiever without the best grades, connections, or pedigree.__ New York : Jeremy P. Tarcher/Penguin, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 DAL || <span style="font-family: 'Verdana','sans-serif';">Dale, James. __The obvious : all you need to know in business. period.__ 1st ed. New York : Hyperion, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 DAY || <span style="font-family: 'Verdana','sans-serif';">Day-MacLeod, Deirdre. __Career building through blogging.__ 1st ed. New York : Rosen Pub., 2008.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 DEC || <span style="font-family: 'Verdana','sans-serif';">Decker, Diane C. __First-job survival guide : how to thrive and advance in your new career.__ Indianapolis, IN : JIST Works, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 GOE || <span style="font-family: 'Verdana','sans-serif';">Goetchius, Alex. __Career building through social networking.__ 1st ed. New York : Rosen Pub., 2008.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 GRE || <span style="font-family: 'Verdana','sans-serif';">Green, Donna Hayden, 1956-. __Dream job profiles : the young & successful share their secrets.__ Boston : Graphia/Houghton Mifflin, 2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 HAR || <span style="font-family: 'Verdana','sans-serif';">Harkins, Joe. __Finding success under 25.__ Boston : Thomson Course Technology, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 HIL || <span style="font-family: 'Verdana','sans-serif';">Hill, Napoleon, 1883-1970. __The law of success.__ New York : Jeremy P. Tarcher/Penguin, [2008].
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 HIL || <span style="font-family: 'Verdana','sans-serif';">Hill, Napoleon, 1883-1970. __Think and grow rich : the complete classic text.__ Deluxe ed., 1st Jeremy P. Tarcher/Penguin ed. New York : Jeremy P. Tarcher/Penguin, 2008.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 LEA || __<span style="font-family: 'Verdana','sans-serif';">Learning the ropes. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 MAL || <span style="font-family: 'Verdana','sans-serif';">Malewski, Margaret. __GenXpat : the young professional's guide to making a successful life abroad.__ Yarmouth, ME : Intercultural Press, 2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 ORG || __<span style="font-family: 'Verdana','sans-serif';">Organization skills. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 PRO || __<span style="font-family: 'Verdana','sans-serif';">Problem solving. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 PRO || __<span style="font-family: 'Verdana','sans-serif';">Professional ethics and etiquette. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 RIB || <span style="font-family: 'Verdana','sans-serif';">Ribbens, Geoff. __Understanding body language.__ 1st U.S. ed. Hauppauge, NY : Barron's, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 ROS || <span style="font-family: 'Verdana','sans-serif';">Ross, Emily. __100 great businesses and the minds behind them.__ Naperville, Ill. : Sourcebooks, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 STA || <span style="font-family: 'Verdana','sans-serif';">Stair, Lila B. __Careers in business.__ 5th ed. New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 STE || <span style="font-family: 'Verdana','sans-serif';">Stephenson, James, 1966-. __202 ways not to mooch off your parents.__ [Irvine, Calif.] : Entrepreneur Press, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 WAY || __<span style="font-family: 'Verdana','sans-serif';">The way to the top : the best business advice I ever received. __<span style="font-family: 'Verdana','sans-serif';"> 1st ed. New York : Crown Business, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1 WEL || <span style="font-family: 'Verdana','sans-serif';">Welsh, Kate, 1972-. __What can you do with a major in business? : real people, real jobs, real rewards.__ New York : Wiley, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.1092 BRA || <span style="font-family: 'Verdana','sans-serif';">Branson, Richard, 1950-. __Screw it, let's do it : lessons in life expanded.__ London : Virgin, 2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 CUR || <span style="font-family: 'Verdana','sans-serif';">Curtis, Rose. __The resume.com guide to writing unbeatable resumes.__ New York : McGraw-Hill, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 FAR || <span style="font-family: 'Verdana','sans-serif';">Farr, J. Michael. __Overnight career choice : discover your ideal job in just a few hours.__ Indianapolis, IN : JIST Works, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 FRY || <span style="font-family: 'Verdana','sans-serif';">Fry, Ronald W. __Your first interview : for students and anyone preparing to enter today's tough job market.__ 4th ed. Franklin Lakes, NJ : Career Press, c2002.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 IRE || <span style="font-family: 'Verdana','sans-serif';">Ireland, Susan. __The complete idiot's guide to cool jobs for teens.__ Indianapolis : Alpha Books, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 MOR || <span style="font-family: 'Verdana','sans-serif';">Morem, Susan. __How to get a job and keep it : career and life skills you need to succeed.__ 2nd ed. New York : Checkmark, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 RES || __<span style="font-family: 'Verdana','sans-serif';">Resumes for high school graduates. __<span style="font-family: 'Verdana','sans-serif';"> 3rd ed. New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 SCH || <span style="font-family: 'Verdana','sans-serif';">Schaffer, Karen, 1971-. __The complete book of résumés : simple steps for writing a powerful résumé.__ Naperville, Ill. : Sourcebooks, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">650.14 STA || <span style="font-family: 'Verdana','sans-serif';">Stafford, Diane. __1000 best job hunting secrets.__ Naperville, Ill. : Sourcebooks, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">651 SOB || <span style="font-family: 'Verdana','sans-serif';">Sobey, Edwin J. C., 1948-. __A field guide to office technology.__ 1st ed. Chicago : Chicago Review Press, 2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">651.7 COM || __<span style="font-family: 'Verdana','sans-serif';">Communication skills. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">651.7 DAV || <span style="font-family: 'Verdana','sans-serif';">Davis, Ken, 1945-. __The McGraw-Hill 36-hour course in business writing and communication : manage your writing.__ New York : McGraw-Hill, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">651.7 TAN || <span style="font-family: 'Verdana','sans-serif';">Tannen, Deborah. __Talking from 9 to 5 : women and men in the workplace, language, sex and power.__ New York : Avon, [1995], c1994.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">652 JAN || <span style="font-family: 'Verdana','sans-serif';">Janeczko, Paul B. __Top secret : a handbook of codes, ciphers, and secret writing.__ 1st ed. Cambridge, MA : Candlewick Press, 2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">652 ROS || <span style="font-family: 'Verdana','sans-serif';">Rosenberg, Aaron. __Cryptologists : life making and breaking codes.__ 1st ed. New York : Rosen Central, 2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">652 THO || <span style="font-family: 'Verdana','sans-serif';">Thompson, Lisa. __Break that code.__ Northborough, MA : Sundance Pub., c2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">657 EIS || <span style="font-family: 'Verdana','sans-serif';">Eisen, Peter J. __Accounting the easy way.__ 4th ed. Hauppauge, NY : Barron's, c2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">657 HAR || <span style="font-family: 'Verdana','sans-serif';">Hart, Leita. __Accounting demystified : a self-teaching guide.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">657 TRA || <span style="font-family: 'Verdana','sans-serif';">Tracy, John A. __Accounting for dummies.__ 3rd ed. Hoboken, NJ : Wiley, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 BER || <span style="font-family: 'Verdana','sans-serif';">Berg, Adriane G. (Adriane Gilda), 1948-. __The totally awesome business book for kids : with twenty super businesses you can start right now!__ 2nd ed. New York : Newmarket Press, c2002.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 BIC || <span style="font-family: 'Verdana','sans-serif';">Bick, Julie. __The Microsoft edge : insider strategies for building success.__ New York : Pocket Books, c1999.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 BOC || <span style="font-family: 'Verdana','sans-serif';">Bochner, Arthur Berg. __The new totally awesome business book for kids (and their parents) : with twenty super businesses you can start right now!__ Rev. and updated 3rd ed. New York : Newmarket Press, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 COL || <span style="font-family: 'Verdana','sans-serif';">Collins, James C. (James Charles), 1958-. __Good to great : why some companies make the leap--and others don't.__ 1st ed. New York : HarperBusiness, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 EDE || <span style="font-family: 'Verdana','sans-serif';">Edersheim, Elizabeth Haas. __The definitive Drucker.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 GEO || <span style="font-family: 'Verdana','sans-serif';">George, Michael L. __Conquering complexity in your business : how Wal-Mart, Toyota, and other top companies are breaking through the ceiling on profits and growth.__ New York : McGraw-Hill, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658 KUR || <span style="font-family: 'Verdana','sans-serif';">Kurtzman, Joel. __MBA in a box : practical ideas from the best brains in business.__ 1st ed. New York : Crown Business, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.045 CZI || <span style="font-family: 'Verdana','sans-serif';">Czinkota, Michael R. __International business.__ 7th ed. Mason, Ohio : Thomson/South-Western, c2005.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.049 HIL || <span style="font-family: 'Verdana','sans-serif';">Hill, Charles W. L. __International business : competing in the global marketplace.__ 5th ed. Boston : McGraw-Hill/Irwin, c2005.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.1 MCG || <span style="font-family: 'Verdana','sans-serif';">McGuckin, Frances. __Business for beginners : from research and business plans to money, marketing and the law.__ Naperville, Ill. : Sourcebooks, Inc., c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.15 ADA || <span style="font-family: 'Verdana','sans-serif';">Adair, Troy A. (Troy Alton), 1964-. __Corporate finance demystified.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.15 BER || <span style="font-family: 'Verdana','sans-serif';">Berry, Leonard Eugene. __Management accounting demystified.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 DES || <span style="font-family: 'Verdana','sans-serif';">Dessler, Gary, 1942-. __A framework for human resource management.__ 3rd ed. Upper Saddle River, NJ : Pearson Prentice Hall, c2004.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 DIA || <span style="font-family: 'Verdana','sans-serif';">Diamond, Harriet. __Perfect phrases for motivating and rewarding employees : hundreds of ready-to-use phrases to encourage and recognize excellence.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 KAD || <span style="font-family: 'Verdana','sans-serif';">Kador, John. __The manager's book of questions : 1,001 great interview questions for hiring the best person.__ Rev. and expanded ed. New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 LEG || <span style="font-family: 'Verdana','sans-serif';">Legge, Karen. __Human resource management : rhetorics and realities.__ Anniversary ed. Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan, 2005.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 LIK || <span style="font-family: 'Verdana','sans-serif';">Liker, Jeffrey K. __Toyota talent : developing your people the Toyota way.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 LUN || <span style="font-family: 'Verdana','sans-serif';">Lundin, Stephen C., 1941-. __Fish! : a remarkable way to boost morale and improve results.__ New York : Hyperion, c2000.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.3 REA || __<span style="font-family: 'Verdana','sans-serif';">Readings and cases in international human resource management. __<span style="font-family: 'Verdana','sans-serif';"> 3rd ed. Cincinnati, OH : South-Western College Pub., c2000.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.314 MES || <span style="font-family: 'Verdana','sans-serif';">Messmer, Max, 1946-. __Motivating employees for dummies.__ New York : Hungry Minds, c2001.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 ARE || <span style="font-family: 'Verdana','sans-serif';">Arena, Christine. __Cause for success : 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge.__ Novato, CA : New World Library ;, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 ART || <span style="font-family: 'Verdana','sans-serif';">Arthur, Jay, 1951-. __Lean Six Sigma demystified.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 BUS || __<span style="font-family: 'Verdana','sans-serif';">Business leadership : a Jossey-Bass reader. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. San Francisco : Jossey-Bass, c2008.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 CAR || __<span style="font-family: 'Verdana','sans-serif';">Careers in focus. __<span style="font-family: 'Verdana','sans-serif';"> New York : Ferguson Pub., c2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 CAR || <span style="font-family: 'Verdana','sans-serif';">Carsrud, Alan L. __Entrepreneurship.__ Westport, CT : Greenwood Press, 2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 COO || <span style="font-family: 'Verdana','sans-serif';">Cook, Curtis R., 1946-. __Just enough project management : the indispensable four-step process for managing any project better, faster, cheaper.__ New York : McGraw-Hill, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 COV || <span style="font-family: 'Verdana','sans-serif';">Covello, Joseph A., 1957-. __The complete book of business plans : simple steps to writing powerful business plans.__ 2nd ed. Naperville, Ill. : Sourcebooks, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 DON || <span style="font-family: 'Verdana','sans-serif';">Donaldson, Michael C. __Fearless negotiating : the wish-want-walk method to reach solutions that work.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 FRA || <span style="font-family: 'Verdana','sans-serif';">Frame, J. Davidson. __The new project management : tools for an age of rapid change, complexity, and other business realities.__ 2nd ed. San Francisco : Jossey-Bass, c2002.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 GAG || <span style="font-family: 'Verdana','sans-serif';">Gagliardi, Gary. __Sun Tzu's The art of war : plus, The warrior's apprentice : your first guide to the magic strategy.__ 1st ed. Seattle, WA : Clearbridge Pub., c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HAM || <span style="font-family: 'Verdana','sans-serif';">Hamlin, Sonya. __How to talk so people listen : connecting in today's workplace : new for business now.__ New York : Collins, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HEL || <span style="font-family: 'Verdana','sans-serif';">Heller, Robert, 1932-. __Essential manager's manual.__ London : DK Pub, 1998.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HEL || <span style="font-family: 'Verdana','sans-serif';">Heller, Robert, 1932-. __Making decisions.__ 1st American ed. New York : DK Pub., 1998.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HIG || __<span style="font-family: 'Verdana','sans-serif';">High five! : the magic of working together. __<span style="font-family: 'Verdana','sans-serif';"> 1st ed. New York : Morrow, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HIN || <span style="font-family: 'Verdana','sans-serif';">Hindle, Tim. __Making presentations.__ 1st American ed. New York : DK Pub., 1998.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 HIN || <span style="font-family: 'Verdana','sans-serif';">Hindle, Tim. __Manage your time.__ 1st American ed. New York : DK Pub., 1998.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 KEM || <span style="font-family: 'Verdana','sans-serif';">Kemp, Sid. __Project management demystified.__ New York : McGraw-Hill, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 KEM || <span style="font-family: 'Verdana','sans-serif';">Kemp, Sid. __Quality management demystified.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 LEA || __<span style="font-family: 'Verdana','sans-serif';">Leadership skills. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 MON || <span style="font-family: 'Verdana','sans-serif';">Monosoff, Tamara. __Secrets of millionaire moms : learn how they turned great ideas into booming businesses--and how you can too!__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 ODO || <span style="font-family: 'Verdana','sans-serif';">O'Donnell, Michael, 1957-. __Writing business plans that get results : a step-by-step guide.__ Chicago : Contemporary Books, c1991.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 PIN || <span style="font-family: 'Verdana','sans-serif';">Pinson, Linda. __Anatomy of a business plan : a step-by-step guide to building a business and securing your company's future.__ 6th ed. Chicago : Dearborn Trade, c2005.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 ROS || <span style="font-family: 'Verdana','sans-serif';">Rossiter, Diane E. __Leadership skills.__ Chicago, Ill. : Ferguson Pub., c1998.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 SCA || <span style="font-family: 'Verdana','sans-serif';">Scannell, Mary, 1959-. __The big book of team motivating games : spirit-building, problem-solving and communication games for every group.__ New York : McGraw-Hill, c2010.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4 TEA || __<span style="font-family: 'Verdana','sans-serif';">Teamwork skills. __<span style="font-family: 'Verdana','sans-serif';"> 2nd ed. New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.4092 LOE || <span style="font-family: 'Verdana','sans-serif';">Loeb, Marshall. __Leadership for dummies.__ New York : Wiley, c1999.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.5 SIM || <span style="font-family: 'Verdana','sans-serif';">Simchi-Levi, David. __Designing and managing the supply chain : concepts, strategies, and case studies.__ 2nd ed. Boston : McGraw-Hill/Irwin, c2003.  ||
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 ALI || <span style="font-family: 'Verdana','sans-serif';">Ali, Moi. __Marketing effectively.__ 1st American ed. London ; : DK, 2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 CAL || <span style="font-family: 'Verdana','sans-serif';">Calvin, Robert J. __Sales management demystified : a self-teaching guide.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 CAR || __<span style="font-family: 'Verdana','sans-serif';">Careers in focus. __<span style="font-family: 'Verdana','sans-serif';"> New York : Ferguson, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 COL || <span style="font-family: 'Verdana','sans-serif';">Colombo, George W. __Capturing customers.com : radical strategies for selling and marketing in a wired world.__ Franklin Lakes, NJ : Career Press, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 CYR || <span style="font-family: 'Verdana','sans-serif';">Cyr, Donald G. __Marketing your product.__ 4th ed. Bellingham, WA : Self-Counsel Press, 2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 DAL || <span style="font-family: 'Verdana','sans-serif';">Dalrymple, Douglas J. __Basic marketing management.__ 2nd ed. New York : Wiley, c2000.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 HAY || <span style="font-family: 'Verdana','sans-serif';">Hayhurst, Chris. __Careers in e-commerce security and encryption.__ 1st ed. New York : Rosen, 2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 HIM || <span style="font-family: 'Verdana','sans-serif';">Hiam, Alexander. __Marketing for dummies.__ 2nd ed. Hoboken, NJ : Wiley Pub. Inc, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 KOT || <span style="font-family: 'Verdana','sans-serif';">Kotler, Philip. __Ten deadly marketing sins : signs and solutions.__ Hoboken, NJ : Wiley, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 LUT || <span style="font-family: 'Verdana','sans-serif';">Luther, William M. __The marketing plan : how to prepare and implement it.__ 3rd ed. New York : AMACOM, c2001.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 NAD || <span style="font-family: 'Verdana','sans-serif';">Nadeau, Raymond. __Living brands : collaboration + innovation = customer fascination.__ New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 PRI || <span style="font-family: 'Verdana','sans-serif';">Prince, Dennis L. __How to sell anything on eBay-- and make a fortune!__ Rev. and expanded ed. New York : McGraw-Hill, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 RIE || <span style="font-family: 'Verdana','sans-serif';">Ries, Al. __The 22 immutable laws of marketing : violate them at your own risk.__ 1st pbk. ed. New York : HarperBusiness, 1994, c1993.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 TUR || <span style="font-family: 'Verdana','sans-serif';">Turow, Joseph. __Niche envy : marketing discrimination in the digital age.__ Cambridge, Mass. : MIT Press, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 UND || <span style="font-family: 'Verdana','sans-serif';">Underhill, Paco. __Why we buy : the science of shopping.__ 1st Touchstone ed. New York : Simon & Schuster, 2000, c1999.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 UND || <span style="font-family: 'Verdana','sans-serif';">Underhill, Paco. __Why we buy : the science of shopping.__ New York : Simon & Schuster, 1999.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 WAL || <span style="font-family: 'Verdana','sans-serif';">Walker, Rob, 1968-. __Buying in : the secret dialogue between what we buy and who we are.__ 1st ed. New York : Random House, c2008.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 WIB || <span style="font-family: 'Verdana','sans-serif';">Wibbels, Andy. __Blogwild! : how every business can harness the power of the Internet's most explosive marketing tool.__ New York : Portfolio, 2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 WIT || <span style="font-family: 'Verdana','sans-serif';">Withers, Jean, 1944-. __Marketing your service.__ 4th ed. Bellingham, WA : Self-Counsel Press, 2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">658.8 ZOL || <span style="font-family: 'Verdana','sans-serif';">Zollo, Peter. __Getting wiser to teens : more insights into marketing to teenagers.__ Ithaca, N.Y. : New Strategist Publications, Inc., c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 ADV || __<span style="font-family: 'Verdana','sans-serif';">Advertising. __<span style="font-family: 'Verdana','sans-serif';"> Detroit, MI : Greenhaven Press :, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 ENC || __<span style="font-family: 'Verdana','sans-serif';">Encyclopedia of major marketing campaigns. __<span style="font-family: 'Verdana','sans-serif';"> Detroit : Thomson/Gale, c2007.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 GIF || <span style="font-family: 'Verdana','sans-serif';">Gifford, Clive. __Advertising & marketing.__ Chicago : Heinemann Library, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 GRA || <span style="font-family: 'Verdana','sans-serif';">Graydon, Shari, 1958-. __Made you look : how advertising works and why you should know.__ Toronto, ON ; : Annick Press, c2003.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 MIL || <span style="font-family: 'Verdana','sans-serif';">Milton, Bess. __Advertising.__ New York : Children's Press, 2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 PET || <span style="font-family: 'Verdana','sans-serif';">Petley, Julian. __Advertising : technology, people, process.__ North Mankato, Minn. : Smart Apple Media, c2004.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 SUG || <span style="font-family: 'Verdana','sans-serif';">Sugars, Bradley J. __Instant advertising.__ New York : McGraw-Hill, c2006.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.1 TWI || <span style="font-family: 'Verdana','sans-serif';">Twitchell, James B., 1943-. __20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all.__ 1st pbk. ed. New York : Three Rivers Press, c2000.
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 9.5pt;">659.132 MOO || <span style="font-family: 'Verdana','sans-serif';">Moore, Rodney J. __Design secrets--layout : 50 real-life projects uncovered.__ Gloucester, Mass : Rockport Publishers, c2004.  || ||